Our Brand Story
SECURE is a fashion brand based out of Raleigh-Durham, North Carolina. Our styles draw from the luxury lifestyle, entrepreneurial spirit, and urban culture, with a sporty twist. Secure Cultures is an authentic brand that second party manufactures all of Its items to date. Established in 2016, SECURE CULTURES has built an inspired following across the country.
The founder and CEO, Taffy Cunningham, was inspired to start Secure Cultures after the tragic death of her younger brother in 2001. Due to circumstances surrounding his passing, she was sentenced to 20 years in the Illinois Department of Corrections. Due to her educational background and her determination to regain her freedom, while in prison, she wrote her own appeal and won! In the mist of tremendous loss and against the odds, she was determined to correct the mistakes of the past and as a personal way to keep her brother's name alive, she started teaching herself about business. For the first two years after her release (2014) from prison she put in countless hours and many long nights to teach herself the skill of graphic design and apparel customization. On August 1, 2016 she launched Secure Cultures, and only a year later (2017) she founded a second business, Graphics By Taffy, where she offers custom graphics and apparel.
We believe that the beginning of true wisdom starts with the knowledge of self. Our motto is 'Live Your Truth' (LYT). Our message is to be bold in pursuing your goals and dreams, or in just becoming the best version of yourself that you can be. We hope to inspire the generations to tap into the strength that lies within each and every one of us to go after the life you aspire to live, no matter what the circumstances or obstacles may be. It all starts with you. Believe in yourself. Be Secure. Live Your Truth!