About Us

The Brand Story

The founder and CEO, Taffy Cunningham, was inspired to start Secure Cultures after the tragic death of her younger brother in 2001. Due to circumstances surrounding his passing, she was sentenced to 20 years in the Illinois Department of Corrections. While in prison she successfully wrote an appeal and was released from custody in 2014 after serving ten years. It was during her time in prison that she decided that she would take control of the narrative of her life. She began to self educate herself about business and finance. In the mist of tremendous loss and against the odds, she was determined to correct the mistakes of the past and bring meaning to her life and to her brother's death.

For the first two years after her release from prison she put in countless hours and many long nights to teach herself the skill of graphic design and apparel customization. On August 1, 2016 she launched Secure Cultures, while still on parole! The Brand you see today is truly one that started from the bottom. It is the coming together of a vision and a true belief in one's self regardless of the circumstances or obstacles. This brand was created from a place of deep pain, regret, and loss. It is also just as much a brand created from a place of strength and an unwaivering belief in knowing who you are . The tragic situation surrounding her brother's passing provided the foundation of why she does what she does with building this brand, but the determination to bounce back is what provides her reason. 

Our Motto

We believe that the beginning of true wisdom starts with the knowledge of self. Our motto is 'Live Your Truth' (LYT). Our message is to be bold in pursuing your goals and dreams, or in just becoming the best version of yourself that you can be. We hope to inspire the generations to tap into the strength that lies within each and every one of us to go after the life you aspire to live, no matter what the circumstances or obstacles may be. It all starts with you. Believe in yourself. Be Secure. Live Your Truth!