With the recent outrage about popular brands like Gucci and Prada releasing black face images with their clothing, there has been somewhat of a movement within the black community to start to support black businesses. The other day rapper, T.I, selected a few black owned brands to post on his Instagram for his supporters to start to support, while also calling for a 30 day boycott of the previously said brands. My thoughts about this goes deep. As a black owned designer, I stand to possibly gain from this new sentiment. However, besides that I am first and foremost an African American. So my views vary. First of all, it blows my mind why it always takes something blatant like this before the influencers in the black community call for any type of social consciousness on the subject. Every other day of the year they spend hundreds of thousands of dollars supporting these high end brands that are all too often not black owned. This ,of course, has a trickled down effect because by them wearing the brand others less fortunate follow suit. There is no thought at all about helping bring a black owned business to the high end status as the brands they support and use as a sign of wealth. To call for a 30 day boycott is a joke! I guess after 30 days it's back to business as usual. Although I understand that he is at least taking a stand it is a frivolous one if all black people are going to do is go right back to supporting these brands. The sad part is there are still far too many black people that will continue to support brands that outright admit that they are not for the black community in no way except but to exploit our dollars. But buying black is not just a call to consumers. The black businesses have to reward the support of the community by putting back into it. That's the missing piece to these high end brands that enjoy the multi-million contributions of the black support into their business.